Systems Engineer → Product Manager · MBA, IIM Calcutta · Simpl
I build products by watching how people behave and figuring out why systems break down. That's where the real opportunities hide, and I use research to turn them into results the business can measure.
A marketplace with 12M registered users had ~99% discovery failure. The product existed, but most never found it.
New-user delinquency ran 4.5× higher than repeat users. The gap wasn't intended; it was confusion about what they'd signed up for.
Writing
A UPI payment looks simple from the outside: tap, PIN, done. Underneath it are eight hops between tap and confirmation, and six distinct ways the flow can break. This is an interactive walkthrough of what's happening, and what a PM would build for each failure mode.
15 Mar 2026 · 5 min read
Read100+ interviews across 4 cohorts. Prioritised 4 interventions. Research cited in a P&L decision.
Led campus IT for 5,000+ users. Migrated 5 apps AWS → Azure. Zero service downtime.
Automated 10+ KPI dashboards. Migrated 5 legacy apps. Built internal API tool across 7 countries.
Case competition. 3,300+ participants. Top 2 finish.
Product manager focused on fintech, user behavior, and systems. At Simpl, I conducted research across 100+ users that shaped delinquency interventions and informed a go-to-market P&L decision. I now publish product research and case studies on lending, marketplaces, and behavioral product design.
Interested in fintech, AI infrastructure, behavioral systems, and products with measurable user outcomes. If that is what you are building, I would love to talk.