— WORK

Case studies & teardowns.

Case studies, teardowns, and specs. Some from real roles, some self-directed. All written to show the thinking, not just the outcome.

May '26

Case Study· TrulyMadlyCase Work · Self-directed product strategy

TM Cafe: Turning Dating Pain into a Behavioral Marketplace

StrategyMarketplacePrototype

A marketplace with 12M registered users had ~99% discovery failure. The product existed, but most never found it.

May '26

PRD Spec· CREDPRD · Spec Project

Smart SIP: Spend-Calibrated Investment Recommendations on CRED Invest

FintechInvestments

70%+ of new SIPs stop within two years. The cause is an amount set without any reference to what the user actually spends.

Jan '26

Teardown

The Credit Invisible Problem: Why BNPL Underwriting Breaks for 300M Indians

CreditFintech

300M Indians aren't credit-risky. They're credit-invisible. Bureau-first underwriting treats missing data as a red flag.

Jul '24

Case Study· SimplProduct Management Intern

Why Half of New Simpl's SPaD Users Didn't Know They'd Chosen a Credit Product

FintechBNPL

New-user delinquency ran 4.5× higher than repeat users. The gap wasn't intended; it was confusion about what they'd signed up for.

drafting...

Case Study

Internal Automation Tool for Campus Operations

Writing in progress — 5 disconnected legacy apps, a 5-day reporting cycle, and 100+ unresolved tickets. Rebuilt the ops layer in Python and cut reporting time by 70%.